Amazon Restricted Vaginal Health Products for Being ‘Potentially Embarrassing’

Startup founder Tara Langdale-Schmidt says her company’s devices, known as VuVa, are designed to soothe the pelvic and vaginal pain and discomfort that she and millions of other women have experienced. But over the past decade, Langdale-Schmidt alleges Amazon has repeatedly shut down VuVatech’s product listings—sometimes she says for violating what she views as prudish “adult” content rules. Last year, Amazon blocked VuVatech from adding a discount coupon to one product because its automated systems identified the item as “potentially embarrassing or offensive,” according to a screenshot seen by WIRED.

“We just have to stop this insanity with being embarrassed about things,” Langdale-Schmidt says. “There’s no difference from your vagina than your ear, your nose, your mouth. It is another place on your body, and I don’t know how we got to this point where it’s not okay to talk about it. I just don’t get it.”

Amazon spokesperson Juliana Karber tells WIRED that no VuVatech products have been blocked for adult policy violations over the past year, though Langdale-Schmidt says that’s because she’s given up trying to list new items. Karber adds that Amazon understands the importance of sexual health and wellness products to its customers and has thousands of merchants offering them. The small fraction of those products categorized as “adult” are subject to additional policies “to best ensure we serve them to intending customers and not surprise customers who are not looking for them,” Karber says.

Companies and organizations working in sexual health and wellness have for years railed against what they view as excessive restrictions on their content by shopping, advertising, and social platforms. A new survey and an accompanying report shared exclusively with WIRED by the Center for Intimacy Justice, an industry advocacy group, underscore just how widespread these concerns are.

In the survey, which was completed in March 2024, VuVatech and more than 150 other businesses, nonprofit groups, and content creators spanning six continents reported challenging experiences sharing content about their work, promoting products, and using other services from Amazon, Meta, Google, and TikTok. Those surveyed included organizations offering tools and support for pregnancy, menopause, and other health topics.

Jackie Rotman, founder and CEO of the Center for Intimacy Justice, says ending what she describes as biased censorship against women’s health would unlock valuable commercial opportunities for tech platforms, and is also simply the right thing to do. “Bots, algorithms, and employees who are not knowledgeable in this topic should not be prohibiting women’s access to important and valuable health products,” she says.

Google, Meta, TikTok, and Amazon say they stand by their policies, some of which are aimed at protecting minors from encountering potentially sensitive content. The companies also all note that they offer ways for users and advertisers to appeal enforcement actions.

Some of the offerings cited in the Center for Intimacy Justice’s survey include unregulated products that have limited or mixed evidence supporting their effectiveness. Complaints about content moderation on tech platforms also extend well beyond sexual health issues. But Rotman, the industry group leader, says its survey findings show how widely sexual health tools and information are suppressed across the internet.